Category: News

  • Leolandia Opens “Reversum” – New Spinning Coaster by Mack Rides

    On April 25, 2026, the Italian theme park Leolandia officially opened “Reversum,” a major new attraction and the park’s most significant ride addition to date. Reversum marks the first new roller coaster to open in Italy in around ten years.

    Reversum is a modern family spinning coaster featuring freely rotating cars that turn independently during the ride, ensuring that no two experiences are ever the same. The attraction delivers dynamic thrills while remaining accessible to a broad audience, combining smooth track transitions with surprising moments of rotation—without any inversions. Two trains provide a capacity of up to 1,000 guests per hour, supporting efficient operations even during peak attendance periods.

    The new coaster is seamlessly integrated into Leolandia’s “Crazy Circus” themed area and represents the highlight of a three-year investment plan exceeding €30 million. Elaborate theming elements, including a 12‑meter‑high striped circus tent, detailed queue design, and historically inspired train aesthetics, create an immersive experience from entrance to exit.

    “Reversum perfectly reflects our philosophy: combining technical innovation, ride comfort, and broad family appeal,” said Christian von Elverfeldt, CEO of Mack Rides, who attended the opening ceremony in person. “We are very proud to have realized this project together with Leolandia and to set a new benchmark for family roller coasters in the Italian market.”

    With Reversum, Leolandia further strengthens its position as Italy’s leading family-oriented theme park while underscoring the long-standing partnership with Mack Rides as a trusted international supplier of high-quality, innovative attractions.

  • Annual Kickoff 2026 An evening of appreciation and forward momentum

    Annual Kickoff 2026 An evening of appreciation and forward momentum

    On January 30th, Mack Rides invited its employees to the traditional Annual Kickoff at the impressive Europa Park Confertainment Center. In an atmosphere that only Europa Park can create with atmospheric lighting, emotional show moments and a remarkable setting we looked back together on a special year and explored the opportunities that lie ahead.

    A Year Shaped by Success and Collective Strength

    In his address CEO Christian von Elverfeldt praised the outstanding achievements of all teams throughout the diverse and demanding year 2025. He highlighted the many projects that were brought to life through passion precision and a strong spirit of innovation. Numerous international awards that Mack Rides received for attractions and technological advancements underscored the companys high quality standards and unique position in the global industry.

    Mack Rides as the Heart of the Group

    Another important moment of the evening was the speech by Michael Mack. He emphasized the historic significance of Mack Rides as the oldest part of the Mack family of companies and explained how this foundation shaped the structure of the entire group as it exists today.

    Michael Mack also outlined the opportunities within the modern structure of the Mack Group. The close connection between technology, creativity, media experience, design and ride engineering creates a network that is unique in the industry. This collaboration accelerates development allows ideas to take shape more quickly and makes it possible to create experiences from a single source from the initial vision to the final attraction.

    Honoring Long Serving Colleagues

    A particularly emotional highlight of the evening was the recognition of long serving employees. Their dedication, loyalty and tireless efforts are essential to the success of Mack Rides. The applause made clear how strong the sense of unity within the company is and how deeply valued the people are who contribute every day to creating outstanding guest experiences.

    Entertainment Culinary Highlights and Celebration Late into the Night

    After the official program guests enjoyed a diverse buffet accompanied by several show acts that provided entertainment surprises and memorable moments. The venue then transformed into a large dance floor where celebrations continued late into the night. Conversation, laughter and a visible team spirit shaped the atmosphere throughout the entire event. The Annual Kickoff once again demonstrated what defines Mack Rides: community, creativity, passion and the drive to explore new paths together. With pride in what has been achieved and renewed energy for what is ahead the company moves confidently into the new year ready for new ideas, new projects and many more success stories.

  • Award winning trainee at Mack Rides

    Award winning trainee at Mack Rides

    Mack Rides is proud to celebrate an exceptional success story from within our team: Former trainee Tim Dilberger has completed his apprenticeship as a Technical Product Designer with top marks. He was honored by the Chamber of Industry and Commerce (IHK) of Southern Upper Rhine as the best in his profession and additionally received the prestigious SICK Sponsorship Award, recognizing outstanding young talent in the region.

    “We are incredibly proud of Tim and his impressive development. This achievement highlights the importance of high-quality training and dedicated mentorship,” says Christian von Elverfeldt, CEO of Mack Rides. “Special thanks also go to Björn Wittig, whose expertise and support as a trainer played a key role in this success.”

    The award ceremony was a memorable moment for everyone involved and underscores the high standards of vocational training at Mack Rides. As a leading manufacturer of roller coasters and amusement rides, we are committed to fostering young talent and offering diverse career opportunities in technical and creative fields.

  • Mack Rides celebrates award winning trainee

    Mack Rides celebrates award winning trainee

    Mack Rides is proud to celebrate an exceptional success story from within our team: Former trainee Tim Dilberger has completed his apprenticeship as a Technical Product Designer with top marks. He was honored by the Chamber of Industry and Commerce (IHK) of Southern Upper Rhine as the best in his profession and additionally received the prestigious SICK Sponsorship Award, recognizing outstanding young talent in the region.

    “We are incredibly proud of Tim and his impressive development. This achievement highlights the importance of high-quality training and dedicated mentorship,” says Christian von Elverfeldt, CEO of Mack Rides. “Special thanks also go to Björn Wittig, whose expertise and support as a trainer played a key role in this success.”

    The award ceremony was a memorable moment for everyone involved and underscores the high standards of vocational training at Mack Rides. As a leading manufacturer of roller coasters and amusement rides, we are committed to fostering young talent and offering diverse career opportunities in technical and creative fields.

  • IAAPA Brass Ring Awards 2025

    IAAPA Brass Ring Awards 2025

    Mack Rides was recognized multiple times at this year’s IAAPA Brass Ring Awards during the world’s largest amusement industry trade show in Orlando, Florida, underscoring its leading role in the attractions sector.

    The company received:

    1. Best New Product – Major Ride/Attraction for the spectacular new attraction The Rocking Boat
    2. Concept Award – Attraction for the innovative dining experience EatX, a classic MACK One project that highlights and celebrates collaboration among group members
    3. Impact Award, the highest honor of the IAAPA Brass Ring Awards, for groundbreaking innovations shaping the future of the industry. According to the jury, The Rocking Boat represents the next step in water ride development.

    The Rocking Boat impresses with a unique combination of motion, storytelling, and immersive design. The attraction sets new standards for family and theme parks worldwide, demonstrating how technical precision and creative concepts merge into an unparalleled ride experience. In 2026, the second installation will open at Dollywood in the U.S. under the name Nightflight Expedition.

    With EatX, MACK One and Mack Rides present a visionary concept that fuses dining and entertainment in an entirely new way. The project represents the future of interactive experiences and opens up new opportunities for operators to captivate guests both emotionally and gastronomically.

    The Impact Award honors companies whose innovations fundamentally transform the amusement industry. Mack Rides sees this recognition as confirmation of its mission to create unforgettable experiences through creativity, technology, and passion.

    Quote from CEO Christian von Elverfeldt:
    “These three awards are a tremendous honor for our entire team. They show that we don’t just develop products, but experiences that move people and shape the future of the industry.”

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